Skip to content
SimpleDirect UK

The Gaming Giant Brings Onboard Apex Legends Producer to Revitalize Challenged Hero Shooter Project Ethos

2K Games has secured a seasoned producer from the creators of Apex Legends to oversee the studio crew at their internal studio, which is currently working on the forthcoming over-the-shoulder roguelike extraction-shooter known as this innovative game.

Management Change Comes After Mixed Reception

The new appointee assumes the leadership position at the development studio following the exit of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to the game's underwhelming initial reveal last autumn.

On Wednesday, the company's top executive a key figure updated team members about this decision through an internal memo, which highlighted that early feedback sessions had indicated the necessity for a distinct direction.

The president noted that the team is now reimagining the project with a revised vision, aiming to better meet gamer demands.

A Pattern of Strategic Hires

This announcement echoes a comparable move taken by the publisher in the summer, when they hired Rod Fergusson from Blizzard to contribute to the BioShock studio Cloud Chamber.

Here is the entire text from Ismailer's communication:

Team—

I know you all just completed your gathering - I trust you’re as excited as I am with the good news. Last time I sent you all a note, I expressed the following: “I believe in this group. You all are some of the most dedicated and creative designers we have had the opportunity to partner with - and we’re excited for that collaboration to continue.”

Through your commitment and versatility, particularly over the past twelve months, you repeatedly show that.

The gamer responses from last autumn’s Project ETHOS demo was revealing. It affirmed the appeal of a action-packed game but indicated we still had improvements to make. It uncovered the necessity for a sharper vision.

It has been motivating to see how far you’ve advanced. You took the criticism to heart and reimagined Project ETHOS with a renewed goal - one that’s positioned to achieve its potential to our fans.

Our confidence in Project ETHOS increases every day. To further the remarkable development you’ve made, I am thrilled to introduce the new hire as the latest Studio Head of 31st Union. After a period of talks, Ben officially joins us on the specified date.

His management and experience in the competitive gaming genre is vast, having devoted the last 15 years producing and overseeing some of the most well-known series in the industry, including the acclaimed shooter, and most recently, the battle royale hit.

Please join me in receiving him soon. We are all excited to keep seeing the progress of the game in the time to come.

The President

Experience of the New Leader

The appointee currently serves in the role of executive producer and head of production at the renowned studio for Apex Legends. Brinkman earlier was employed at Treyarch and Activision in diverse development positions on the iconic franchise series, and, before that, had periods at 2K and Electronic Arts.

Game Information and Concept

Project Ethos was announced in last year together with a public demo. At the time, the developers portrayed the title as a "no-cost, 3rd-person roguelike hero shooter and an thrilling step forward on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to match your preferred approach," the description reads. "Take on the opponents with fresh skills, challenges, and obstacles that evolve every session. Do you withdraw carefully with your hard-earned loot? Or take a risk, put it on the line, and trust your squad can secure victory? The option is up to you."

Project Ethos does not have an confirmed debut schedule or supported systems, but enthusiasts can anticipate more updates as production progresses.

SM
The writer

Steven Mueller

Financial consultant and advocate for simplifying personal finance, with over a decade of industry experience.

SimpleDirect UK

Type to search articles.